After a startup idea is conceived, ample and valid customer validation must be conducted to ensure that there is, in fact, a demand for the proposed new product/service. Many high school/college student startups simply skip this step when building a company, and realise their mistake later on when investors are wary to invest and customers are wary to buy. The earlier a mistake is realized within the initial concept, the easier it is to fix.

Conducting customer validation is not just asking a few close friends or family members: “Hey! What do you think of my idea?”

Ir is a thorough research process that requires the startup team to define their own metrics and deadlines. For example, a product-based company may send out a survey on social media and designate within the team that if the survey does not reach x amount of positive responses within the week, the concept must be reviewed and edited. It is incredibly important to realise that even if you believe a startup idea is ingenious and without flaw, it is ultimately your customer who decides. During customer validation, your own opinion is far less important than that of others.

Leangap is designed to help high school students start real companies in one summer

With most spots now filled in our 2019 summer program hosted at UC Berkeley, it’s important to apply early for the best chance to get into our program.



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